About FinancePaisa
FinancePaisa is an independent editorial site that explains personal finance products in plain English for Indian consumers. We are not a lender, a broker, or a comparison-cum-lead-selling business.
Updated
Who runs FinancePaisa
FinancePaisa is owned and operated by Prudent Investors, a sole proprietorship based in Mumbai (Oberoi Garden Estate, Mumbai, Maharashtra, India).
Karthik is our Editor-in-Chief, leading the editorial team and responsible for everything we publish, including corrections. You can write to Karthik at editor@financepaisa.com.
What we do
We publish guides, provider profiles, and calculators focused on the loans, cards, and credit products Indians actually use. Every page starts with the borrower's question and works down to the specific numbers - rates, fees, eligibility - drawn from officially published bank sources.
How we're funded
FinancePaisa is supported by display advertising served by Google AdSense, always labelled "Advertisement". We do not earn affiliate commissions, we do not sell leads, and no bank, NBFC, or advertiser has any say over what we publish or how we rank products. If we ever carry sponsored content, it will be clearly labelled as sponsored and kept separate from editorial rankings.
Editorial commitments
- Original writing - we never paraphrase competitor portals
- Real, dated numbers from official bank product pages
- Corrections issued visibly and dated
- No dark patterns or misleading CTAs
- Reader questions welcome; we publish clarifications
How our numbers are produced
Lender rates and fees come from one table, checked against each lender's own website and dated. It currently holds 13 loan products from 7 lenders. Every page that shows a rate says when it was checked, and if a check is more than 90 days old the page names that lender and warns you. Lenders whose rates we could not confirm on their own site are left out rather than filled in from aggregators.
Worked examples, such as what a loan costs after fees or what paying only a card's minimum due costs, are calculated by the same code that powers our calculators, from the inputs stated on the page. If the inputs change, the figures change with them, so the text and the arithmetic cannot drift apart.
What we will not do
- Ask for your phone number, sell your details, or pass them to lenders
- Rank products because a lender paid us; we have no affiliate or lead-generation deals
- Publish a rate we have not checked against the lender's own site
- Hide a correction: substantive changes are logged in our editorial policy
Frequently asked questions
Who writes the content?
Every page is researched and written by the FinancePaisa editorial team, working from official bank and NBFC product pages, RBI circulars, credit bureau documentation, and Income Tax Department notifications. Our editorial policy explains how pages are checked and corrected.
Who owns FinancePaisa?
FinancePaisa is owned and operated by Prudent Investors, a sole proprietorship based in Mumbai. We are independent of every bank, NBFC and card issuer we write about.
How do you decide which products to cover?
We start with the products the largest number of Indians actually use - HDFC, SBI, ICICI, Axis at the bank level, and the major card and loan categories. Coverage expands as we grow.
Can I contribute?
We do not accept guest posts or paid articles. If you have a topic suggestion or spot an error, please email us via our contact page - reader corrections are the fastest way we find outdated numbers.