About FinancePaisa
FinancePaisa is an independent editorial site that explains personal finance products in plain English for Indian consumers. We are not a lender, a broker, or a comparison-cum-lead-selling business.
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Who runs FinancePaisa
FinancePaisa is owned and operated by Prudent Investors, a sole proprietorship based in Mumbai (Oberoi Garden Estate, Mumbai, Maharashtra, India).
Karthik is our Editor-in-Chief, leading the editorial team and responsible for everything we publish, including corrections. You can write to Karthik at editor@financepaisa.com.
What we do
We publish guides, provider profiles, and calculators focused on the loans, cards, and credit products Indians actually use. Every page starts with the borrower's question and works down to the specific numbers - rates, fees, eligibility - drawn from officially published bank sources.
How we're funded
FinancePaisa is supported by display advertising served by Google AdSense, always labelled "Advertisement". We do not earn affiliate commissions, we do not sell leads, and no bank, NBFC, or advertiser has any say over what we publish or how we rank products. If we ever carry sponsored content, it will be clearly labelled as sponsored and kept separate from editorial rankings.
Editorial commitments
- Original writing - we never paraphrase competitor portals
- Real, dated numbers from official bank product pages
- Corrections issued visibly and dated
- No dark patterns or misleading CTAs
- Reader questions welcome; we publish clarifications